Tuesday, January 25, 2005

The PGA of America.

The ad that I chose for this assignment is a printed ad that was in last Tuesday's edition of the New York Times. The ad was a colorful picture of tress, a building and a lot of people on a golf park playing golf with other people there with cameras. The ad was basically informing audience that the PGA of America has join forces with Sprint, a cell phone company to customized network to seamlesly connect the course to the rest of the world. The ad also informed audience about how Sprint has reduced The PGA's network setup cost be 33%.
The ethos of the ad is centered on golf players. The ad was focused to inform members of The PGA of America about what they are doing to better their network system.
The Logos of the ad is the 33% reduction in cost. This is going to make the ad appeling to the members of The PGA of America. The 33% cost reduction means they will now be paying less than what they used to pay for an even more quality network.
The implied audience or the Pathos of this ad are the members of The PGA of America or all golf players, who are not even members of The PGA of America.
The images that were in the ad were very colorful, that was what attracted my attention to it.
I found the ad to be effective and Persuasive.

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